CBS has just launched a free streaming video service for sports highlights, with live, anchored coverage throughout the day. Dubbed CBS Sports HQ, it’s available on the web and through the exisiting CBS Sports app on TV devices, phones, and tablets.
The approach with CBS Sports HQ is the same as the one the network took with its CBSN live streaming news service, which launched in 2014. That service, which is also free and ad-supported, has been a refreshing alternative to cable news networks, with more focus on in-depth news stories instead of talking heads. CBS says the news service drew in 287 million streams last year, up 17% from 2016. While CBS Sports HQ won’t have any of the live sporting events that help keep ESPN afloat, it could find its own success as a change of pace from “SportsCenter”–especially for cord-cutters who’ve trimmed ESPN from their streaming bundles.