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After Japanese giant SoftBank took a 15% stake in Uber last month, many thought Uber would quietly leave Southeast Asia’s market to rivals like Grab (another ride-hailing service SoftBank has a stake in). But Uber CEO Dara Khosrowshahi has now dismissed that idea, reports Reuters. In his first visit to Asia as Uber’s CEO, Khosrowshahi […]

Uber plans to get aggressive in Southeast Asia

[Photo: courtesy of Uber]

BY Michael Grothaus

After Japanese giant SoftBank took a 15% stake in Uber last month, many thought Uber would quietly leave Southeast Asia’s market to rivals like Grab (another ride-hailing service SoftBank has a stake in). But Uber CEO Dara Khosrowshahi has now dismissed that idea, reports Reuters. In his first visit to Asia as Uber’s CEO, Khosrowshahi said Uber has big investment plans for Southeast Asia:

“We expect to lose money in Southeast Asia and expect to invest aggressively in terms of marketing, subsidies, etc. . . . From a competitive standpoint we think we can improve.

We will look at anything . . . But right now the plan for Southeast Asia is to go forward, lean forward, and to invest.”

Khosrowshahi also revealed that in the next decade he expects 80% of Uber’s growth to be organic or through acquisitions.

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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