advertisement
advertisement

DJI’s Spark Is The First Drone You Can Control With Hand Gestures

DJI’s Spark Is The First Drone You Can Control With Hand Gestures
DJI’s new gesture- controlled Spark drone “isn’t just about a short-term sales opportunity,” says Perry. “It’s about getting more people familiar with and excited about drone technology.” [Photo: Michael Marcelle]

In May 2017, DJI introduced Spark, its tiniest drone yet and the first that can be controlled by hand gestures, for just $499. The company packed computer vision and object tracking into a pocket-size 11 ounces that you can launch from your palm—no device pairing, remote, or app required. If a user simply frames her face with her fingers, the hovering Spark will snap a 12-megapixel selfie, comparable to a photo taken on an iPhone X.

advertisement

Related Video: The DJI Spark Is An Amateur Drone Flyer’s Dream

“We’re focused first on tech,” says Michael Perry, managing director of DJI North America, which dedicates more than 25% of an 11,000-strong workforce to R&D. In addition to being the first company to create a drone that can be operated via hand gestures, DJI was also the first to include obstacle-avoidance features (in its Phantom 4 model). According to Skylogic Research, DJI commands more than 50% of drone sales across North America—and some analysts peg its global market share of the nearly $6 billion drone industry at almost 75%.

DJI is now expanding to enterprise, populating a variety of industries with robotic fleets. Firefighters conducted more than 120 drone flights during the Santa Rosa, California, wildfire using DJI equipment, and the company won a 2017 technology and engineering Emmy for enabling the sweeping aerial shots featured in shows such as Game of Thrones and The Amazing Race.

The thrust of DJI’s tech-first approach is to make drones easier to fly. “The more people get their hands on the technology,” Perry says, “the more potential drones as a whole category will have.”


DJI is No. 35 on the 2018 World’s Most Innovative Companies list. Check out all 50 companies here.

advertisement