advertisement
advertisement

Diet Coke’s New Ad Might Just Be The Laziest Commercial Of The Year

This new ad directed by Paul Feig and starring Gillian Jacobs seriously mails it in.

Diet Coke’s New Ad Might Just Be The Laziest Commercial Of The Year

What: Diet Coke’s new ad may be directed by Paul Feig (Ghostbusters, Bridesmaids) and star Gillian Jacobs (Love, Community) but it’s just shockingly boring.

advertisement

Who: Diet Coke, Anomaly Los Angeles

Why we care: Well, care might be a strong word, but let’s consider this a public service announcement to any and all advertisers: If you’re going to pay millions of dollars for a commercial, hire a celebrity like Gillian Jacobs, and a celebrated comedy director like Paul Feig to help create it, you might want to make sure it doesn’t come off as a lazy parody of a bad ad.

I get it, you’re going for the whole too-cool vibe of, “Hey, we make this soda, if you like it you should drink it, but no pressure, man.” Also, a yurt joke. This is the embodiment of every derogatory cliche assumed about the ad business in one tidy 30-second package. Why did Paul Feig direct this? It could’ve been written and directed by a robot. In fact, that might’ve been a better gimmick.

CORRECTION: The original version of this post named this as Diet Coke’s Super Bowl ad, but it isn’t. It’s the first in a series of new ads, one of which will debut during the big game on Sunday. Here’s hoping it’s better than this one.

advertisement
advertisement

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

More