What: Danny DeVito stars in M&Ms Super Bowl commercial.
Who: M&Ms, BBDO New York
Why we care: It’s like the classic tale of Pinocchio, except instead of a wooden toy wishing to become a real boy, it’s a talking chocolate candy wishing to be human so other humans will stop asking if they can eat him. Look, this isn’t rocket science, and it’s not agency BBDO New York’s first rodeo with candy parent company Mars, either. Take a goofy candy ad, stir in a beloved-yet-unexpected celebrity, add a dash of physical disaster, and voila! The Super Bowliest of Super Bowl ads. Just ask Betty White, Snickers, and Super Bowl 2010.