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The Weinstein Co. Is On Its Way To A Complete Female-Led Rebrand

Weinstein Co.’s prospective owner Maria Contreras-Sweet has a vision for the disgraced company that includes more women at the top–and a new name.

The Weinstein Co. Is On Its Way To A Complete Female-Led Rebrand
[Photo: Weinstein Company, Robert Katzki/ Unsplash]

In an effort to pull The Weinstein Company from its ashes of disgrace, its new prospective owner Maria Contreras-Sweet plans to overhaul the company’s image.

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Back in November, Contreras-Sweet, the former head of the Small Business Administration under President Barack Obama, pitched her vision of a new Weinstein Co. in her bid for the company’s assets. In her letter acquired by Deadline, Contreras-Sweet outlined her priorities, including a majority-female board of directors, a mediation process for Harvey Weinstein’s victims, and a litigation fund.

And it seems like Contreras-Sweet is well on her way to her goal.

According to The Wall Street Journal, Weinstein Co.’s owners have entered exclusive negotiations to sell the company to Contreras-Sweet for around $500 million.

The Wrap reports that Contreras-Sweet’s rebranding efforts will also include private breastfeeding rooms, catered meals for employees, and a new office location and name for the company, with probable options being Wonder Hill, Assembly Hall, or Creative Trade Studios.

If Contreras-Sweet does indeed become the new owner of Weinstein Co. and is able to execute her vision, it would be a considerable win for the #MeToo and Time’s Up movements that were sparked by the extensive list of women who came forward with sexual harassment and assault accusations against Weinstein last year.

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About the author

KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America," where he was the social media producer.

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