It’s no secret that the advertisements of yesteryear were anything but enlightened toward women.
The way ad men in the ’40s, ’50s, and ’60s saw it, the perfect housewife would be a literal doormat who would willingly receive a spanking should she dare buy stale coffee. But if she brings her man breakfast in bed on her knees, she’ll get that vacuum cleaner she’s always wanted for Christmas.
#Woke.
“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling ‘their womanly duties,'” Rezkallah says on his site. “Although I know that not all men like my uncles think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.