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Pay by fingerprint? Visa’s new card makes it possible

Pay by fingerprint? Visa’s new card makes it possible

Millions of consumers already use biometrics technology, like thumbprint scans, to unlock their phones and confirm in-app purchases. Now, similar technology is moving from phones to plastic. With Visa’s new fingerprint card, consumers will be able to avoid four-digit pins and signatures when making in-store purchases. Instead, they will place their finger on a small scanner embedded, like an EMV chip, into the front of their credit or debit card. If the scan is a match, the scanner will activate a small green light. “It’s fast, it’s seamless,” says Visa SVP Mark Nelsen. “It validates me in a fraction of a second.”

Visa’s fingerprint cards launched this week through two pilot partners, Mountain America Credit Union and Bank of Cyprus, and are compatible with merchants’ existing point-of-sale systems.

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