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KFC Just Trolled President Trump In The Fast-Foodiest Way Possible

The surreality of our modern nuclear world just got a wee bit weirder.

KFC Just Trolled President Trump In The Fast-Foodiest Way Possible
[Photo: Flickr user Mike Mozart]
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What: A tweet in which KFC UK & Ireland subs in Ronald McDonald for Kim Jong Un, making fun of President Trump’s earlier Twitter taunt of the North Korean leader.

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Who: KFC UK & Ireland

Why we care: What is happening?!? This might be the Brand Twitter version of the ole’ Abe Lincoln quote, “I laugh because I must not cry.” When the nuclear apocalypse might come down to a string of glorified playground taunts, perhaps the only appropriate commercial response is to reflect that absurdity with a conflict between a fictional burger mascot clown and a long-dead fried chicken magnate.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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