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Amazon’s Echo Dot sales crushed it over the holiday season, says Amazon

Amazon’s Echo Dot sales crushed it over the holiday season, says Amazon
[Photo: courtesy of Amazon]

They say people tend to feel lonelier around the holidays, and now we have more evidence to back that up because a heck of a lot of people bought devices that they could talk to this Christmas. According to Amazon, its Echo Dot smart-home device was the top-selling item on Amazon.com during the holiday shopping season. As is usually the case, the Seattle e-commerce giant did not provide specific sales figures, but said simply that it sold “millions” of the devices. Third-party estimates have suggested that Amazon dominates the smart-speaker market by a wide margin, holding 76% of the current installed base, compared to 24% for Google Home, according to a September report from Consumer Intelligence Research Partners.

The hockey puck-sized Echo Dot is currently selling for $30 on Amazon. According to the company, voice-controlled devices like the Echo Dot, Echo Spot, and Echo Buttons helped deliver a record holiday season. The Fire TV Stick with Alexa-controlled remote control was also a big seller, nabbing the No. 2 spot according to Amazon.