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Why Pinterest Deserves The Spotlight

CEO Ben Silbermann is changing the way we think about visual search, and the future.

Why Pinterest Deserves The Spotlight

BY Robert Safian3 minute read

I am often asked how we choose who goes on Fast Company‘s cover. Why Kevin Durant or Shonda Rhimes? Why Chobani’s Hamdi Ulukaya or Microsoft’s Satya Nadella?

Our process is a complicated, often torturous one. We don’t make these decisions casually. Our specific parameters move over time, as market conditions do and to reflect the larger world around us. Yet our choices are also anchored by overarching editorial themes and our mission: to both prepare readers for the future and encourage them to shape that future.

What does that mean, practically? I’m going to share one specific example, using our newest cover story, about Pinterest. As you’ll see, many factors impact the decision.


Related: Pinterest Sees The Future

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ABOUT THE AUTHOR

Robert Safian is the editor and managing director of The Flux Group. From 2007 through 2017, Safian oversaw Fast Company’s print, digital and live-events content, as well as its brand management and business operations More


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