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Nicki Minaj And Jesse Williams Tell An Epic H&M Christmas Story

Nicki Minaj And Jesse Williams Tell An Epic H&M Christmas Story
[Photo: courtesy of H&M]

What: H&M’s epic new holiday commercial for 2017

Who: H&M, Forsman & Bodenfors

Why we care: Any global brand that splashes marketing dollars around like H&M is worth noting when they come out with a three-minute holiday spot starring a collection of award-winning–if oddly paired–artists. Here we have Nicki Minaj, Jesse Williams, and John Turturro in (what appears to be) a big-budget take on Christmas giving. And it’s . . . okay. There are no big laughs or feels, and it suffers a bit since it had to follow what was one of the best ads of 2016, H&M’s own Wes Anderson-directed “Come Together,” starring Adrien Brody.JB