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This fake ad from “Late Night with Seth Meyers” promotes a drug that helps men who behave grossly with women sleep at night.

“Pervatol” Is The Seth Meyers-Endorsed Drug That Helps Sex Predators Sleep At Night

BY Joe Berkowitz1 minute read

What: A fake ad that touches on a very topical issue.

Who: Seth Meyers and the team at Late Night.

Why we care: If it feels like a witch hunt in the post-Weinstein political climate, then you’re probably a witch. One of the first people to describe the surge of accusers coming forward in those terms was Woody Allen, who doesn’t so much have skeletons in his closet but rather an entire Narnia wardrobe of dancing Grateful Dead bags o’ bones in full public view. It’s not just Allen, of course. Awful men in offices everywhere have been playing devil’s advocate about the current prick-purge. “How far is this gonna go?” they might ask, with a heavy undercurrent of “Will this go all the way to me?” For those men, and also the Woody Allens of the world, Seth Meyers debuted a fake ad on Late Night last night. It’s for a drug called Pervatol, which is said to help sexual predators enjoy a hearty night’s sleep, without worrying about the women who may at this very moment be readying a lawsuit, op-ed, or HR visit. It’s like Ambien for scumbags, and if it were real, it’d be in high demand right now.

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ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


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