For the blissfully unaware, People magazine published its annual “Sexiest Man Alive” package earlier today: its bland celebration of heteronormative idolatry and its annual sacrifice to the Hollywood PR gods. This year, the honor went to singer Blake Shelton, an uninspired choice in more ways than one. In its 32-year history, the list has largely been dominated by white men–the only people of color ever chosen were Dwayne Johnson last year and Denzel Washington in 1996. Meanwhile, other white men–including Richard Gere, Brad Pitt, and George Clooney–have been bestowed with the honor more than once.
This morning, Twitter was ablaze over the choice of Shelton and the snubbing of stars from diverse backgrounds like Idris Elba. This could have been People‘s chance to show its readers–and the world–that it’s part of the cultural zeitgeist. I guess there’s always next year, that is unless Brad Pitt gets another nod.