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“Make sure you’re solving the right problem.”

The No-Filter Leadership Style Of Instagram COO Marne Levine

Marne Levine, COO, Instagram [Photo: Jennifer Hueston]

BY Marne Levine as told to Harry McCracken1 minute read

At Instagram, we have an open floor plan. It’s got a calm, clean, simple aesthetic, but there’s also inspiration on the walls, with video and photos and stories from the community. I love our work space and feel really productive sitting at my desk. But the place where I feel most productive is in my conference room. Its name, “No Filter,” is a popular hashtag on Instagram, but it’s also the tone I want to set for every conversation that happens here. If people don’t use a filter, they’re more direct. And we’re able to be more efficient and effective.

There’s this great Einstein quote: “If I had an hour to solve a problem, I would spend 55 minutes defining the problem, and then five minutes solving it.” If you spend the bulk of your time making sure you’re solving the right problem, then the solutions come faster and easier.

Time she wakes up: 5 a.m. “To work out, read, write, and get stuff done before my kids get up.”

Dealing with the news: “I get some of my news from Instagram. And I listen to NPR as I’m doing things in the morning.”

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