What: A new short film from Comcast to celebrate Halloween, and promote its Xfinity Home home security products.
Who: Comcast, Goodby Silverstein & Partners, director Dante Ariola
Why we care: Hey, it’s Halloween. A day when anything can be made spooky, even an ad for a smart home monitoring system. Here Comcast skips the usual security system fear-mongering of marauding burglars and goes straight to psycho-thriller death masks. Not sure how this story makes the product look good, but it does offer up a valuable lesson: Do NOT open that old cardboard box on the porch.