It’s like Sleep Number and Casper had a baby.
Kutson, the newest entrant in the booming bed-in-a-box market, distinguishes itself by allowing sleepers to customize the firmness of the mattress on their side of the bed. The foam mattress has a modular design that allows you to swap out layers to make them firmer or softer, based on your specifications. When the bed arrives, you can unzip the outer layer, then reconfigure the layers so that, for example, your side is firm and your partner’s side is medium. I had a look at an early sample of the mattress, and it is, indeed, a relatively easy switching process, allowing a total of nine different combinations.
Brian Gargalis, founder of Kutson, believes that this customizable approach will reduce mattress return rates, which will reduce the amount of waste. Like many of its competitors, it offers a 100-day trial with free returns, but encourages customers to tinker with the different layers to achieve maximal comfort. Kutson mattresses can be preordered through Indiegogo until the end of the year, then directly through the brand’s website.