Today, Foursquare released its annual quick-service restaurant (otherwise know as: fast-food chain) loyalty index. The company analyzed foot traffic from more than 2.5 million Americans, then normalized this data to match U.S. Census data to get the most accurate picture of how this country eats. The index is not based on customer perceptions of a brand, but rather how frequently they actually go into the restaurant.
Here are the top five chains. One fascinating trend: Creating a morning habit appears to be a key to loyalty. Brands that offer breakfast tend to have higher loyalty, based on frequency of visits and share of wallet. Also, brands that offer healthy menus don’t seem to see an increase in loyalty.