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How To Stand Out In The Attention Economy

Four principles to help you navigate through uncertain times.

How To Stand Out In The Attention Economy

[Photo: 20th Century Fox/Photofest]

BY Robert Safian4 minute read

There is blood everywhere. And lithe, scantily clad bodies. Music thrums hypnotically. Laughter rings. A weapon is drawn menacingly. Hundred-dollar bills float down through the fog. And don’t forget the cats: Aren’t they cute??

This is the modern media scape: An adrenaline-fueled, dopamine-engineered, titillating, exhilarating, unending plea for your ears, eyes, and mind. The channels are phone and screen, earbud and headset, social and search. The pace is relentless, and exhausting. Yet. We. Just. Cant. Stop.

In today’s Attention Economy, any brand or business that wants to establish or maintain its relevance needs to grapple with these realities. Donald Trump has risen to the most powerful position in the world by deftly exploiting attention—indeed, he may be the most deft practitioner in the modern era. His any-hour-of-the-day tweets and off-the-cuff comments are too provocative to ignore. Just ask anyone at CNN.


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ABOUT THE AUTHOR

Robert Safian is the editor and managing director of The Flux Group. From 2007 through 2017, Safian oversaw Fast Company’s print, digital and live-events content, as well as its brand management and business operations More


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