Trey Zoeller has a simple response to skeptics who think his process for aging whiskey aboard a ship is just a marketing gimmick: “Try it!” The founder of Jefferson’s Bourbon, Zoeller isn’t shy about innovating on an age-old craft, including in some ways that don’t always pan out. “I never want to force an idea,” he explains–but only after trying it first.
advertisement
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
