advertisement
advertisement

This High-Seas Bourbon Baron Doesn’t Mind Having A Few Bad Ideas

Trey Zoeller has a simple response to skeptics who think his process for aging whiskey aboard a ship is just a marketing gimmick: “Try it!” The founder of Jefferson’s Bourbon, Zoeller isn’t shy about innovating on an age-old craft, including in some ways that don’t always pan out. “I never want to force an idea,” … Continue reading “This High-Seas Bourbon Baron Doesn’t Mind Having A Few Bad Ideas”

advertisement
advertisement

Trey Zoeller has a simple response to skeptics who think his process for aging whiskey aboard a ship is just a marketing gimmick: “Try it!” The founder of Jefferson’s Bourbon, Zoeller isn’t shy about innovating on an age-old craft, including in some ways that don’t always pan out. “I never want to force an idea,” he explains–but only after trying it first.

About the author

FastCo Studios is an internal agency at Fast Company dedicated to creating compelling video content for all mediums: web, mobile, television, and anywhere else video lives. Like everything Fast Company does, FastCo Studios brings intelligence, insight, curiosity, accountability, tenacity, and prescience to our coverage of the businesses and issues shaping our future

More