Nikon has been in hot water after it posted a photo of the venerable photographers it asked to test its new D850 camera. Out of 32 photographers, not a single one was a woman. Not one. Perhaps women lack the correct appendage to operate the camera?
Female photographers—including a few who are Nikon ambassadors—have been clapping back at the camera maker over the campaign. Photographer Lynsey Addario took to Twitter to ask, “Is the Nikon D850 for men only?”
— lynsey addario (@lynseyaddario) September 14, 2017
Photographer Laurie Bailey tweeted that the campaign was a “shame,” and accused the company of “awful sexism.” San Francisco Chronicle photojournalist Leah Millis tweeted that it was “sad to think of all the young women/girls who won’t see themselves” in Nikon’s team. Other female photographers realized that since “only men can operate this camera,” they would switch to Canon.
Photojournalist Kainaz Amaria described the whole thing as “embarrassing,” and asked the question that many of us were thinking: How is that “not one photographer in that group pic thought that something was really wrong”?
These 32 men should also be embarrassed.
— kym (@kym) September 15, 2017
Nikon finally got around to responding to the critique, claiming that the female photographers they had invited were busy and simply couldn’t make it to the event (while all 32 of the men just happened to have their schedules free). Hopefully, that means the women were all out taking photographs while the men were getting their hair and makeup done for the photoshoot.
Thank you for sharing your thoughts with us. We really appreciate the support from our photography community. pic.twitter.com/e78qp4Q08a
— Nikon Asia (@NikonAsia) September 13, 2017
The response did not sit well with many in the photography community, with some suggesting a re-do with female photographers.
I guess that all those women photographers were too busy doing the dishes. ?!?
— Marilyn Moreau (@mrlnmoreau) September 15, 2017
Do another event with all the women you contacted and could not attend. That would be a great gesture and the start of a change
— Emilie Iggiotti (@EmilieIggiotti) September 13, 2017