Start working on saying “Mmm, donuts” in your best Homer Simpson voice. The JW Marriott Desert Springs Resort & Spa in Palm Springs, California, has decided the best way to attract millennials to their desert outpost is to lure them with donuts–like the bait in some sort of sugar-filled Bugs Bunny trap. The hotel has unveiled a new service that will send a 10-pound sprinkle-covered donut to your hotel room to eat in secret. The package also includes a $50/night resort credit to use toward braving the spa for a donut detox (or maybe other things like eating a salad).
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.