Every time the Lions throw a pass, the Seahawks run a play, or the Patriots catch a definitely-not-deflated ball, the NFL will be collecting data. The sports organization has decided to put an RFID data-collecting chip inside every football that will be thrown, punted, or bounced in a touchdown celebration during the 2017 season, according to ESPN. The chips will collect information on the speed of the football, its spin, and its spiral, but currently won’t be used to help refs make touchdown calls, marking first down, or helping those blind refs realize that the ball was clearly out of bounds. Read more here.
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.