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Rihanna’s Fenty Beauty line is as diverse as you imagined it would be

It should come as little surprise that Rihanna’s much-awaited beauty brand will cater to deeper skintones from the get-go, with a reported 40 shades of foundation at launch, according to Vibe. That’s a formidable shade range for any brand—let alone a new one—which means Fenty will offer more shades than countless established, high-end brands, even amongst the more inclusive set. SO INTERNATIONAL. 9.8.17 … Continue reading “Rihanna’s Fenty Beauty line is as diverse as you imagined it would be”

Rihanna’s Fenty Beauty line is as diverse as you imagined it would be

It should come as little surprise that Rihanna’s much-awaited beauty brand will cater to deeper skintones from the get-go, with a reported 40 shades of foundation at launch, according to Vibe. That’s a formidable shade range for any brand—let alone a new one—which means Fenty will offer more shades than countless established, high-end brands, even amongst the more inclusive set.

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SO INTERNATIONAL. 9.8.17 #fentybeauty by @badgalriri

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

This is already on display in Fenty’s promo, which features models with a spectrum of skin tones:

Also in the Fenty lineup is shimmery glossgolden highlighter, and what appears to be either blush or lipsticks in hues of red-orange and lavender. The line debuts tomorrow at Sephora and tonight’s launch party will be live-streamed on Facebook starting at 7:15 p.m. ET.

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About the author

Pavithra Mohan is a staff writer for Fast Company.

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