What: In KFC’s newest ad, Colonel Ray Liotta can’t decide between Georgia Gold honey mustard BBQ chicken and spicy Nashville Hot chicken.
Who: KFC, Wieden+Kennedy
Why we care: Over the last couple of years, KFC has brought its legendary founder back to life in the form of many an unexpected celebrity–Darrell Hammond, Jim Gaffigan, Norm MacDonald, Billy Zane and Rob Riggle, George Hamilton, and Rob Lowe. Now, Ray Liotta joins this esteemed list and dons the white wig n’ stache to deliver one of his signature mercurial performances, this time not as a cop or a gangster, but instead as a fried chicken magnate. Frankly, it’s mesmerizing.