Lyft’s New Robot Car Alliance Focuses On The Sometimes-Forgotten Human will test its car technology with Lyft as part of the e-hail company’s growing, collaborative bid to catch up to Uber’s lead in self-driving cars.

Lyft’s New Robot Car Alliance Focuses On The Sometimes-Forgotten Human
A Drive.AI car with digital signage.

Lyft is quickly amassing partners for its autonomous car effort. The latest one is, a company born out of Stanford’s artificial intelligence lab that uses deep learning to turn ordinary vehicles into self-driving vehicles. 

advertisement recently announced it had raised $50 million and added Google Brain founder and former head of Baidu’s artificial intelligence division, Andrew Ng, to its board. So far, has six autonomous cars outfitted with autonomous driving kits, but the company declined to say how advanced its technology is, only that it’s working toward getting it to capably drive in all environments, no humans necessary.

A Drive.AI car with digital signage. [Photo: Drive.AI] has had cars on California roadways for the last year, accruing miles and data to better train its algorithms. What it doesn’t have is a ready supply of people to which they can roll its technology out—that’s where Lyft comes in. 

Lyft offers companies a way to slowly expand autonomous driving to the masses “in a safe and reliable way,” says cofounder Carol Reiley. The test pilot with Lyft will take place in the Bay Area and focus on training Drive’s cars to coexist with pedestrians, bicyclists, buses, and all the other minutiae involved in navigating urban landscapes. The main goal, says Reiley, “is to figure out how autonomous vehicles are going to impact the public, and how they will adopt autonomous driving.”

Though lots of companies are investing in building cars that drive themselves, few seem concerned with how consumers will accustom to hailing, getting into, and sitting idle in the back of a robo-chauffeured car. is trying to be conscious of this. Part of its kit is a digital billboard of sorts that sits atop the car and communicates with passersby. The company has tried using emoji-base signaling, to avoid language issues, and “safety sounds,” to allow drivers to send different messages to pedestrians, from angry honks to courteous acknowledgements.

Taggart Matthiesen, head of product at Lyft, argues that the Lyft platform will also make it easier to determine the optimal moment to introduce a customer to an autonomous car, based on information about weather, road conditions, time of day and other data. “We have access to all these cities, and we can evaluate a number of environmental constraints prior to dispatching the vehicle, and so that allows us to slowly but surely open this up.”


Related: In A Driverless Future, Uber And Lyft Will Sit In The Passenger Seat

Though the ride-hailing company began its foray into self-driving research much later than its largest competitor, Uber, and trails behind it in terms of spending, it has quickly racked up partnerships with car manufacturers and other self-driving players like Waymo, GM, nuTonomy, and Jaguar Land Rover. (Uber’s self-driving project, meanwhile, has partnered with companies like Daimler and Volvo.)

Related: These Tesla Vets Are Taking On Tech Giants With Robo-Car Maps Made By The Crowd

Lyft’s approach to self-driving is in some ways very analog. The company sees its future in liaising between human riders and robot drivers, and that means learning how to adapt the tech to riders’ needs. “It’s not just about us plugging into other people’s technology—we’re not looking to test this on passengers,” says Matthiesen. “Our goal is to provide a higher level of services.”

About the author

Ruth Reader is a writer for Fast Company. She covers the intersection of health and technology.