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Apple’s September 12 iPhone event is official, and it will be at Apple Park

Apple’s September 12 iPhone event is official, and it will be at Apple Park

The rumor is now reality: Apple has issued invites for a media event on September 12. It will likely feature three new iPhones along with updates to the Apple Watch and Apple TV.

And the event will be a housewarming of sorts for Apple Park, the company’s massive, spaceship-like new campus in Cupertino. It will be the first Apple bash held in the 1,000-seat Steve Jobs Theater, a major upgrade from the 300-seat Town Hall auditorium at 1 Infinite Loop.

I’ve always wondered what an Apple event would be like if the company could do one exactly the way it wanted to, in a space built for the purpose and under its complete control. Week after next, we’ll find out.

[Apple Park]

HM