What: A new Volkswagen ad that gives one best man another chance to deliver his wedding speech.
Who: VW, adam&eveDDB
Why we care: Any nervous public speakers out there? If so, then you’ll recognize that sinking feeling in the pit of your stomach watching the first minute or so of this ad. Car ads, as a rule, are pretty boring, standard fare. Swooping shots of the car driving in a picturesque landscape, paired with strategic looks at the interior. The better ones make us laugh or tell a story, but this might be the first one I’ve seen that uses confidence as a selling feature.