If Ticketmaster’s Verified Fan program is supposed to thwart scalpers, you wouldn’t know it from looking at StubHub or Craigslist today. Tickets to Bruce Springsteen’s stint on Broadway are going for a few thousand dollars a pop–some have reported prices as high as $9,000–despite Ticketmaster’s anti-scalping program. After tickets (quite predictably) sold out within minutes, they started popping up on secondary ticketing sites almost immediately. Springsteen has extended his one-man show by 10 weeks in response to the crazy demand.
Verified Fan requires wannabe concertgoers to pre-register to buy tickets and then uses a proprietary, algorithm-driven system that assesses whether or not each user is a real fan, as opposed to a scalper. The controversial feature is primarily designed to keep bulk-purchasing software bots from sweeping up tickets en mass when events go on sale. But evidently, they’re not so great at keeping old-fashioned, flesh-and-blood ticket scalpers at bay.
@springsteen Ticketmaster duped me & Springsteen again!! Verified 37 yr. fan, no code, but Stub Hub got hundreds for EVERY PERFORMANCE, WTF!
— Dori St. George (@DoriStGeorge) August 30, 2017