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Just Got Fired? Get #WhopperSeverance From Burger King

The fast-feeder is offering a free burger for anyone who publicly admits to getting canned in a LinkedIn update.

Just Got Fired? Get #WhopperSeverance From Burger King
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What: A unique offer from Burger King to anyone who just got fired from their job.

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Who: Burger King

Why we care: While so many brands are busy chasing the youth all over Snapchat and Instagram, for its latest social stunt Burger King went straight for the suit-and-tie crowd on LinkedIn. The deal? Admit publicly on the business-focused social network that you’ve been fired, and the brand will send you Whopper Severance in the form of a free burger coupon. What better way to celebrate losing your health insurance than with 650 flame-broiled calories for free?

Burger King is also offering the first 100 recipients of the severance a free 30-minute session with career satisfaction firm The Muse.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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