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This new video essay takes a look at the art of the twist ending, and why some are more successful than others.

Spoiler Alert: This Video Essay Nails What Makes a Twist Ending Work

BY Joe Berkowitz

What: An in-depth look at twist endings.

Who: YouTubers Now You See It.

Why we care: Following perhaps the least necessary spoiler alert of all time, considering the name of this video, “How to Do a Plot Twist” makes a convincing case for what makes for a satisfying ending, and what doesn’t. Apparently, the thing to avoid is a twist that relies on shock above logic. The video uses as its test cases the films Now You See Me, Primal Fear, and The Prestige. As a courtesy, I will not spoil which of these films demonstrates how to do a good twist, and which does the opposite.

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ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


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