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Fast Food Meets High Fashion With Julien Macdonald’s Luxury Burger Box For McDonald’s

Do you want fries with that couture?

Fast Food Meets High Fashion With Julien Macdonald’s Luxury Burger Box For McDonald’s
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What: British fashion designer Julien Macdonald created a limited-edition burger box for the McDonald’s new signature collection gourmet burger range.

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Who: McDonald’s UK, Julien Macdonald

Why we care: On one hand, this could be the 867th sign of the apocalypse. But on the other, it’s a fun hi-lo collaboration that will at least get people talking. Who wouldn’t want to eat a burger out of a box that belongs in Donald Trump’s apartment?

“I drew inspiration from my fashion creations and iconic embellished red-carpet dresses. This was translated into a gold, baroque, crystal-encrusted box, which is the perfect packaging for the luxury McDonald’s collection,” Macdonald told WWD, presumably with a straight face.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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