After opening outposts in 31 cities in 12 countries across the globe, the Italian fooderie Eataly is returning to its birthplace with its newest launch: a $118 million experiential park called FICO Eataly World.
When it opens in Bologna, Italy, in November, Eataly World will span 25 acres and feature pastures, more than 40 restaurants and food stalls, and learning centers that allow visitors to explore the country’s agricultural and food-manufacturing processes (while riding chic adult tricycles from Italian bike maker Bianchi).
“Eataly stores are focused on the restaurants and the shopping,” says Eataly World CEO Tiziana Primori. “We’re now going to take you backwards into the production that goes into the culture of how the food is grown and made.”
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