Hey brands, here’s why people call you out on social media

Ever wonder what you’re doing wrong? A new analysis by Sprout Social uncovers some of the reasons why consumers call out brands and companies on social media, and it turns out, people don’t like liars. Dishonesty was cited as the most common reason someone called out a brand, with 60% of respondents citing it. Bad customer service and rude in-person experiences were also high on the list. Only 14% said they called out a brand for being too political, which is surprisingly low given that staying silent on political topics has become increasingly difficult for brands in the age of Trump.