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The real-world motor racing championship is set to embrace the virtual world this September to November, reports Reuters. Its new eSports Series will allow gamers to compete in races on the PlayStation 4, Xbox One, and Windows PC to determine who the 40 fastest virtual racers are. The semifinals will be held in London in […]

BY Michael Grothaus

The real-world motor racing championship is set to embrace the virtual world this September to November, reports Reuters. Its new eSports Series will allow gamers to compete in races on the PlayStation 4, Xbox One, and Windows PC to determine who the 40 fastest virtual racers are. The semifinals will be held in London in late October, with 20 winners going on to compete in the finals at Abu Dhabi’s Yas Marina circuit in late November. Formula One managing director Sean Bratches said the new e-sports series was “an amazing opportunity for our business–strategically and in the way we engage fans.”

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ABOUT THE AUTHOR

Michael Grothaus is a novelist and author. He has written for Fast Company since 2013, where he's interviewed some of the tech industry’s most prominent leaders and writes about everything from Apple and artificial intelligence to the effects of technology on individuals and society. More


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