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Sprout Social’s Bot Builder tool comes to Facebook Messenger

Well, it just got easier for brands to unleash custom-tailored customer service chatbots in Facebook Messenger. Analytics firm Sprout Social said yesterday it brought it’s Bot Builder tool to the popular instant-messaging app. Bot Builder, which Sprout Social introduced for Twitter DMs earlier this year, streamlines the process for creating, previewing, and deploying custom chatbots—making it easier … Continue reading “Sprout Social’s Bot Builder tool comes to Facebook Messenger”

Well, it just got easier for brands to unleash custom-tailored customer service chatbots in Facebook Messenger. Analytics firm Sprout Social said yesterday it brought it’s Bot Builder tool to the popular instant-messaging app. Bot Builder, which Sprout Social introduced for Twitter DMs earlier this year, streamlines the process for creating, previewing, and deploying custom chatbots—making it easier for non-developers to get bots to do their bidding. According to Sprout Social, Facebook already has 100,000 monthly active bots (not scary at all) and some 80% of high-level marketers plan to implement bots by 2020. You can learn more about Bot Builder here.

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[Image: Sprout Social]
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About the author

Christopher Zara is a senior staff news editor for Fast Company and obsessed with media, technology, business, culture, and theater. Before coming to FastCo News, he was a deputy editor at International Business Times, a theater critic for Newsweek, and managing editor of Show Business magazine

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