What: A new ad in the award-winning #LikeAGirl campaign that focuses on young girls’ self-confidence and fear of failure.
Who: Always, Leo Burnett
https://youtu.be/P_MhsbRiFyI
Why we care: Given the monstrous success of #LikeAGirl over the years, any new addition is worth noting. And while this spot itself doesn’t have the dramatic punch of the original, it’s still a worthy continuation of an important campaign.
A new survey by the brand found that 50% of girls feel paralyzed by fear of failure during puberty, while 7 in 10 girls avoid trying new things during that time because they are afraid to fail, and 6 in 10 said that failing during puberty made them want to quit. Perhaps knowing how common these feelings are might inspire young viewers to overcome them.
https://youtu.be/hY_ELY8qimM
The brand also posted an interview with director Lucy Luscombe about the spot.