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LinkedIn just announced a smart but spooky new tool

LinkedIn is now offering a new free reporting tool to companies. Website demographics let marketers see what types of professionals are clicking through to their websites. It’s “a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns,” according to the LinkedIn announcement.  They’ll be able to see members’ job … Continue reading “LinkedIn just announced a smart but spooky new tool”

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LinkedIn is now offering a new free reporting tool to companies. Website demographics let marketers see what types of professionals are clicking through to their websites. It’s “a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns,” according to the LinkedIn announcement. 

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They’ll be able to see members’ job title, industry, company, location, and more so they can target their efforts accordingly. 

While it makes sense for marketers, it’s just another way that data that you put in online profiles is up for grabs. 

[Photo: Nan Palmero/Wikimedia Commons]

About the author

Lydia Dishman is a reporter writing about the intersection of tech, leadership, and innovation. She is a regular contributor to Fast Company and has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others.

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