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How one tantalizingly worded headline connected with a large swath of Twitter.

This Donald Trump Jr. Headline Had All Of Twitter Making The Exact “Same” Joke

Donald Trump Jr. [Photo: Flickr user Gage Skidmore]

BY Joe Berkowitz2 minute read

Misery loves company, and this year it has had no shortage.

Many who were once casual newsreaders have found their thumbs fused to iPhone screens, incessantly scrolling through endless political travesty. Time has ceased to flow in linear fashion, somehow speeding by while dragging us over the edge of each second. Pets look sadder than they once did, perhaps in an effort to mirror the giants who take care of them. If you can’t be happy, though, the next best thing is knowing certain people are also sad. Yesterday, a cathartic sinkhole of schadenfreude opened on Twitter as a legion of sads welcomed Donald Trump Jr. to the flock.

Following last week’s slowly unfolding saga of DJTJR’s 2016 Russian lawyer meeting, from which more and more people keep emerging, as if from a clown car, People published a story about the troubled scion. The headline says it all: Don Jr. Is ‘Miserable’ and Wants ‘These Four Years to Be Over’. This string of words proved irresistible to les misérables on Twitter. Many ended up greeting it in the same way. Excuse me, I meant the “same” way.

https://twitter.com/anylaurie16/status/887880119246741505

Quote-tweets involving the word ‘same’ often accompany news stories of an embarrassing or depressing nature. (Here’s a classic example.) They can also be self-aggrandizing or silly. In this case, seeing somebody who is part of the nexus that’s causing misery for so many, and who had previously been so aggressive and antagonistic about it, suddenly hoisted by his own inept petard–the irony resonated deeply. The wording of the headline seemed custom-designed for identification tweets, and boy did it ever get them! All throughout yesterday, Twitter resembled a baseball stadium crowd doing the wave, but with the “same” tweet.

See below for a whole lot more of the same.

https://twitter.com/ProfHansNoel/status/887694868004392961

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https://twitter.com/hellolanemoore/status/887699770378260480

https://twitter.com/ira/status/887707408230793216

https://twitter.com/brycetache/status/887498416435191808

https://twitter.com/Shakestweetz/status/887682726966546433

https://twitter.com/Spaneele/status/887894101017767937

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ABOUT THE AUTHOR

Joe Berkowitz is an opinion columnist at Fast Company. His latest book, American Cheese: An Indulgent Odyssey Through the Artisan Cheese World, is available from Harper Perennial. More


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