WHAT: A new Gatorade starring Michael Jordan, Serena Williams, the Manning brothers, Matt Ryan, JJ Watt, Kyle Schwarber and Karl Anthony Towns, all revealing the one special ingredient that makes a winner.
WHO: Gatorade, TBWA Chiat Day/LA
https://youtu.be/hSLV3AjLiZk
WHY WE CARE: There aren’t too many brands that can line up such an impressive murderer’s row of superstar sports talent in one spot. Here, Gatorade takes full advantage by flipping the script a bit from the classic highlight moments, choosing instead to focus on the tougher times. It’s a different kind of aspirational approach, one that favors sweat over celebrity. A solid addition to the classic sports ad construct, while not feeling redundant or too cliche. Electrolytes!
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