As expected and widely predicted, State Street Global Advisors’ “Fearless Girl” has been a Grand Prix juggernaut at the Cannes Lions Festival of Creativity. By the final tally, it had a hat-trick-plus-one, with top prize in the Glass, PR, Non-Traditional Outdoor, and Titanium categories.
Given we’ve spent plenty of words of praise on “Fearless Girl” since it first landed on Wall Street–and rightly so!–for the purposes of this week’s Grand Prix Edition, I’m going to take her out of the running. The other slight variation on the weekly Top 5 format is the Why We Care section. There is none this week because it’s the Grand Prix Edition, featuring case studies, so the reasoning should be pretty clear there. Now, without further delay, here are my favorites among the best of the best awarded last week in the south of France. Onward!
Burger King “Google Home of The Whopper”
What: Direct Grand Prix
Who: Burger King, DAVID Miami
Whirlpool “Care Count initiative”
What: Creative Data Grand Prix
Who: Whirlpool, DigitasLBi
Santander Bank “Beyond Money”
What: Entertainment Grand Prix
Who: Santander Bank, MRM//McCann
Adidas “Original Is Never Finished”
What: Entertainment for Music
Who: Adidas, Johannes Leonardo
Channel 4 “We Are The Superhumans”
What: Film Grand Prix
Who: Channel 4, 4 Creative
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
