Amazon’s plan for turning Alexa into a ubiquitous driver of voice-activated impulse buys seems to be working out quite nicely. Almost 20% of consumers said they have made a purchase through Echo or another voice-controlled device over the past year, according to a new survey from Walker Sands. Another 14% say they are “very likely” to make a voce-controlled purchase in the next 12 months and 19% more say they’re “somewhat likely” to do so. The poll of 1,622 U.S. consumers—part of the agency’s “Future of Retail” report—speaks to the rapid adoption of smart home devices since the introduction of Amazon’s first Echo in 2014.
There are still a considerable number of naysayers, however. Almost half (48%) of consumers polled said they are “not likely at all” to use a voice-controlled device to make a purchase in the next year. Moreover, only 24% of consumers said they even owned a voice-controlled home assistant, compared to 55% who said they own a tablet and 78% who said they own a smartphone. Check out more from Walker Sands here.