Get ready for a bigger HomeKit marketing push in Apple Stores. TechCrunch reports that 46 of Apple’s retail stores now offer interactive smart home demo stations, with virtual homes on big-screen displays, and iPhones, iPads, and Apple Watches to control various appliances. It’s a sign that Apple is getting more serious about selling people on HomeKit as the ecosystem grows. Now all the company needs is a HomePod demo station to match.JN
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.