Stella & Dot, which launched in 2004, has been one of the most successful social selling brands on the market. So far, it has paid $400 million in commission to sellers. Besides its flagship jewelry brand, it has also launched a skincare line called EVER and a keepsake bracelet brand called KEEP Collective, both of which leverage the brand’s vast network of 50,000 “stylists” who keep up to 35% of the value of sales they make.
KEEP Collective, which is known for its friendship bracelets, generated $45 million in 2016, the first year it was in business. In July, it is collaborating with Disney on a line of whimsical products that range in price between $15 and $39. The line is likely to attract a younger audience, as well as older consumers who see these products as nostalgic. ES