WHAT: A new Geico ad featuring ’90s R&B chart-toppers Boyz II Men.
WHO: Geico and The Martin Agency
https://youtu.be/j1rZAFluGZI
WHY WE CARE: We all know the Geico schtick by now, but it’s always fun to see just how the brand will get to that “Save 15% on car insurance” line. This time, it’s a win-win for any fans of ’90s R&B and the pharmacy–never has chronic flatulence sounded so good.
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There’s also bonus online videos where Boyz II Men dole out other hard truths in perfect harmony.
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