06-18-2017PREMIUM

The Stuff–From Lego To Ludacris–That Makes YouTube YouTube

YouTube isn’t Netflix, or Facebook Video, or network TV. In its own way, it’s a little of all of the above–plus other ingredients that make it unique.

BY David Lidsky1 minute read

For years, independent creators and savvy brands have made YouTube their playground. Now, TV-like content from Hollywood pros has them competing for the audience’s attention. As we explain in our look at how Susan Wojcicki is transforming YouTube, the new mix of video has already changed the service, but Wojcicki and her team have plenty more work left to do.

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https://youtu.be/Jiji_1iosv4

1. Webs & Tiaras: Grown-ups in comic-book and princess costumes perform surreal silent-movie vignettes, the latest genre innovation taking root among the service’s creator class.

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ABOUT THE AUTHOR

David Lidsky is deputy editor of Fast Company. He’s responsible for helping to steer its overall editorial direction, with an emphasis on finding, commissioning, and editing long-form narrative feature stories that appear in print and online More

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