WHAT: A billboard across from the NYC flagship of iconic streetwear brand Supreme, to show the young and fashionable waiting in line for the newest gear how they may tap their passion for limited editions for retirement.
WHO: Fintech newcomer Wealthsimple
WHY WE CARE: When most of us think of retirement advice, it’s someone in a suit, folding their hands, looking at us with parental concern, and telling us if we don’t save as much as possible for our retirement right now, our golden years will consist of tuna fish coupons and maybe a Walmart greeter gig. But as Wealthsimple has pointed out before, it’s all about investment advice for young people, from the perspective of young people. And there may be nothing that screams this goal more emphatically than this billboard, and its Supreme Retirement Plan. It’s simple, it speaks directly to a specific audience in their own language. It’s like a Hypebeast MBA. And it makes sense–just look up a pair of Adidas Yeezy’s on eBay to see their investment potential.