The fine is well above the expected $1.2 billion dollars many were expecting and comes after a seven-year inquiry by the European Commission into whether Google broke anticompetitive regulations by favoring search results leading shoppers to Google’s Shopping service instead of rival shopping comparison sites, reports Bloomberg. Google is expected to appeal, but, if it would lose, the company could be forced to tweak its algorithms to how it ranks sites in search results, potentially affecting the company’s core business globally.MG
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