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Would You Get Picked? New Pedigree Ad Turns The Tables On Dog Adoption

Aiming right for your soft spot, the brand know sometimes we need a dog as much as a dog needs us.

Would You Get Picked? New Pedigree Ad Turns The Tables On Dog Adoption

WHAT: A new ad from Pedigree’s long-running “Feed the Good” campaign, that shows the emotional attachment of dog adoption goes both ways.

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WHO: Pedigree, BBDO New York

WHY WE CARE: It’s a classic role-reversal, like Freaky Friday, The Change-Up, or Like Father Like Son. Except, ya know, with orphaned dogs. Sort of. Anyway, the point is when that pooch walks in the kennel Pedigree knows your heart’s about to grow a few sizes.

About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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