WHAT: A new ad from Pedigree’s long-running “Feed the Good” campaign, that shows the emotional attachment of dog adoption goes both ways.
WHO: Pedigree, BBDO New York
WHY WE CARE: It’s a classic role-reversal, like Freaky Friday, The Change-Up, or Like Father Like Son. Except, ya know, with orphaned dogs. Sort of. Anyway, the point is when that pooch walks in the kennel Pedigree knows your heart’s about to grow a few sizes.