- 05.01.17
- quick hit
Would You Get Picked? New Pedigree Ad Turns The Tables On Dog Adoption
Aiming right for your soft spot, the brand know sometimes we need a dog as much as a dog needs us.
WHAT: A new ad from Pedigree’s long-running “Feed the Good” campaign, that shows the emotional attachment of dog adoption goes both ways.
WHO: Pedigree, BBDO New York
WHY WE CARE: It’s a classic role-reversal, like Freaky Friday, The Change-Up, or Like Father Like Son. Except, ya know, with orphaned dogs. Sort of. Anyway, the point is when that pooch walks in the kennel Pedigree knows your heart’s about to grow a few sizes.
